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Internet Advertising, Lancaster County PA.
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Advertising Info |
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INTERNET ADVERTISING SERVICES Lancaster County Website Advertising
If you're using your website as an online marketing tool and you're not sure why it's hardly generating any new leads, the most likely reason for this is that your website is probably not accessible via a local business web search. Below we explain why it's so important to have a website accessible via a general web search, and how we can help refer visitors to your website if it is inaccessible.
Although most websites will come up if they're searched for by name, unfortunately "by name" web searches only make up a very small percent of all web searches. Most people search for the type of products or services they're seeking, which is a general business web search. General business searches are also referred to as keyword & key phrase searches. The easy way to explain why it's so important for a website to be accessible through a general business search is to provide you with an example.
Let's say Joe is in need of a catering company to cater his family reunion and he does not have a particular company in mind, He would use a general web search to see what catering information or websites are available. He would probably use the following key phrase in his search [caterers, or catering companies] in Lancaster PA. How do general searches affect business websites? Every catering company that has a website that is not accessible to Joe in his search has a 0% chance of gaining Joe's business. Now consider all the other people that search for local catering information in a year's time - or may be searching for YOUR business information.
Is Your Website Accessible Via A General Search? To find out if your website has a 0% chance of generating you internet sales, try searching for the products or services that you provide. This will allow you to see what every potential customer that you want to view your website is seeing. If your website does not come up, now you know the reason your website in barely generating you any internet business.
How We Can Help Increase Traffic To Your Website No matter how well a website is SEO (search engine optimized), some websites just will not come up via a general search and need a helping hand. This is what our website is designed to do. We enable our clients to use our already well established search engine friendly website to refer visitors to their websites. Our website and category pages are SEO for local business searches based on the keywords and key phrases that are pertinent to our clients' businesses. When search engines refer people our home page and/or category pages, they now have access to our clients' websites and business information.
How Well SEO Is Our Website? In 2007 search engines referred visitors to our website at a rate of almost 2000 per month. (This figure is only search engine referrals, not the total number of site visitors or page views, which is much higher) Below are just a few examples of the thousands of general search phrases that brought people to our website & our clients' information this past year.
Your listing includes a header containing 12 of your most sought-after services or products (keyword/phrases), phone, fax, and a link to your website.
If you do not have a website we will include a 100-word description of your business, an email address, and your business hours. View a category page listing
Need a business website? We can design you a one page website for only $150.00, or a 3-page website for only $200.00.
View a LCI one page website | Request website info
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Internet Advertising Lancaster PA, Business Advertising - Website Advertising |
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